Emma's Play Cube

We really love LEGOs in this family. My daughter can spend hours playing with them. I really like them because she can be creative. Once she is done putting together the item she will often make her own creations.I love the quality of the LEGOs. I don't think we have ever had one break and we have many, many sets. I also like that she has something to play with once she makes it. Of course she has to be careful with it, but if she is, she can play with it.These make great gifts. I think my kid loves it the best of all. It is good for both boys and girls. It is also nice when the set goes with something like this one does.This was a good set. She was able to put it together on her own. It really kept her occupied for quite a while. I think it is also educational. It is good that she can follow the directions and also for hand-eye coordination.I would highly recommend this set. more less

The play cube addresses the short-comings of the round pods -- it's slightly roomier, has more practical shape, and now stackable with studs. Hope to see them used in other themes. more less

As for the target market, my daughter loved these. The small dioramas inside each cube provided enough accessories for her creative play, and her and my son spent a while playing with one each while I was preparing their dinner. more less

I'm not sure what the average 6+ child gets for pocket money these days but they are marketed as "the perfect impulse reward, birthday gift or holiday gift for kids aged 6+" and they seem to hit the mark in this respect. They will undoubtedly have both play and collecting value given their low price point and inclusion of both mini-dolls and play scenes. more less