Brick Insights Sets Statistics FAQ


Diagon Alley

Diagon Alley is LEGO set 40289-1. It has a score of 86. This is average compared to all other sets. The set is recommended by 2 reviews, based on 5 scored reviews and 9 reviews total. It is ranked in the top 28.82% scored sets on Brick Insights. We know this set was released in 2018, and it is categorised in Harry Potter.


average score

Thumbs 40%


40289-1 Diagon Alley

Review breakdown

Scored reviews

Brick Architect Recommendation: yes 5 / 5 → 100 / 100

Jay's Brick Blog Recommendation: yes 5 / 5 → 100 / 100

Brickset Recommendation: meh 4.25 / 5 → 85 / 100 Recommendation: no 3.7 / 5 → 74 / 100

True North Bricks Recommendation: no 73 / 100 → 73 / 100

Unscored reviews

The Brothers Brick

The Brick Fan

Brickset News



Thumbs 40%




A review is considereded a recommendation when its score is above the reviewers median score or if it's explicitly said so in the review. Read more in the FAQ.

Average rating



This set is average compared to all other sets. Read more about the ratings distribution chart here.

Compared to other 2018 sets


Average score for 2018 is 84.28. This set has 86, which is better.

Set information

Set ID: 40289-1
Name: Diagon Alley
Parts: 374
Minifigs: 1

2018 Harry Potter

Brickset Amazon

Brick Architect

Brick Architect logo

Recommendation: yes 5 / 5 by Koen Van Der Hoeven

I hope you were able to pick up this set while it was free-with-purchase, as it represents an amazing building experience. It far exceeds the stated $20 value, as is evident in the secondary market due to desirability and number of parts. With so many unique parts, a desirable minifigure and innovatively detailed buildings, this set is a must have for Harry Potter fans. Should you also be picking up #71043 Hogwarts Castle, then adding this set to your collection is a no brainer.

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Jay's Brick Blog

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Recommendation: yes 5 / 5 by Jay

If you were on the fence about this set, I cannot recommend this set enough. It's a great display piece, fun to build and isn't too cost-prohibitive as its essentially free!

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Brickset logo

Recommendation: meh 4.25 / 5 from 4 reviews

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Recommendation: no 3.7 / 5 from 10 reviews

Only complaint was the box was messed up when we got it!

This score from is an aggregate of 10 reviewers. The snippet above represent only one of them.
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True North Bricks

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Recommendation: no 73 / 100 by Tom

As a freebie, Diagon Alley is worth it for the bricks, but mostly for the Minifigure of Mr. Ollivander. If it had not been free, it still would have been a good value set. But, I would not have paid for it. I am not impressed with the look of the micro-build. I also feel it serves little purpose since it is only a display piece with no play value.

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The Brothers Brick

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by Andrew

Getting a set worth $30 for free that includes unique printed parts and a unique minifigure shouldn't require too much convincing on our part. While the designs of the microscale shops aren't quite as innovative as some of the amazing entries in our recent Microscale Magic contest, they're consistent with the aesthetic of 71043 Hogwarts Castle. This leaves us hopeful that LEGO will produce more locations at this scale, like Hogsmeade Village or the Burrow.

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The Brick Fan

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by Allen "Tormentalous" Tran

If you're a LEGO Harry Potter fan, there's no question if you want to pick up the LEGO Harry Potter Diagon Alley (40289) or not. It's a pretty fun build to pass the time but the details are somewhat limited because it is in the microscale scale. That doesn't mean there aren't details with the set. For me, the best one is in front of Weasleys' Wizard Wheezes and the printed cobblestone tiles. The exclusive minifigure of Mr. Ollivander is also a bonus.

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Brickset News

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by CapnRex101

Microscale building is typically most appropriate for enormous structures that would be impossible to construct at a realistic minifigure scale, such as 76042 The SHIELD Helicarrier and 71043 Hogwarts Castle. 40289 Diagon Alley does not necessarily meet those criteria but looks brilliant in my opinion. The colourful shops are attractive when combined in a single street and smaller details are instantly recognisable too.

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at Just2Good

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